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Gold leather guipure lace dress

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New Zealand Fashion Museum

This dress by William McElvoy was modelled by Josephine Brodie in the Wills Gold Rose Awards for Design in 1964. The dress was runner up to a cyclamen-coloured dress and coat - also designed by William McElvoy. The hat was made by Josephine’s mother. The awards were renamed the following year. They became known as the Benson Hedges Fashion Design Awards. Josephine Brodie continued to play a key role in the awards - she co-ordinated and compered them until the end of the 1970s.

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New Zealand Fashion Museum

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New Zealand Fashion Museum

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  • Text adapted with permission from Te Papa and Digital NZ

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